WELCOME TO MY PORTFOLIO

Hi, I'm Yasser Digital Marketing Expert

Experienced in Media planning, budgeting for multiple platforms, utilizing analytics to enhance customer journey and marketing funnel through websites whether lead forms or e-commerce, developing new marketing strategies that fit into business needs for 6+ years of experience including 2 years of experience in managing and leading full digital marketing team.

My Portfolio

6+ Years Job

Experience

1500+ Campaigns

Completed

7+ Certifications

Approved

15 M.Strategies

Achievement

ABOUT ME

What am I Good At

Skilled in most PPC & remarketing channels including SMS & Email Marketing, SEM, Social Media Platforms & SEO. While good expertise in marketing & data analytics through Google Tag Manager,  CleverTap, SEMrush, Google Search Console, Google Analytics & marketing automation tools. I'm also familiar with website hosting, CPanel provider & CMS dashboards.

 

Proven work of experience with high results, conversion rate, ROAS, media strategy and plans & reporting to managerial level about results, insights and advanced analytics to be considered to achieve business results.

My Portfolio
Linkedin
WhatsApp

MY RESUME

Technical Skills Experience

Direct Managing, Reviewing and Monitoring

PPC Advertising

Google Ads & Editor / SEM 100%
LinkedIn Ads 100%
Meta Ads 100%
TikTok Ads 90%
YouTube Studio & Ads 100%
Snapchat Ads 70%

Data Analytics & Conversion Tracking

Google Analytics GA4 100%
CleverTap 100%
Google Tag Manager 100%
SEO 90%
Microsoft Clarity 100%
Google Search Console 100%

Marketing Automation

Mailchimp 100%
Google Business 100%
Getresponse 100%
Social Media Management Tools 100%
SEMrush 90%
ZOHO 100%

Other Skills

SMS Marketing 100%
Google Cloud API 60%
Adobe Suite 80%
Microsoft Office Suite 100%
Looker Studio 80%
WooCommerce 80%

MY RESUME

Real Problem Solutions Experience

In digital transformation process, we struggle in some situations in which we need immediate solution, that's what I've experience at

2014 - 2019

Education Quality

BAA in marketing and international business

MSA University

Degree in Managment Sciences major of Marketing

2017

BA in Marketing & International Business

University of Greenwich

Degree of Bachelor of Arts with third class honours having followed an approved Honours programme in Marketing and International Business

2017

Digital Marketing Diploma

Canadian Chamber Institute

Diploma in digital marketing strategies, social media management & marketing automation with the fundamentals of email marketing & retention strategies

2019

2014 - Present

Job Experience

Digital Marketing Manager

FEJUS (2023 - Present)

UAE/KSA
  • Manage all digital marketing eff orts for 3 international companies located in Australia, Hungary, New Zealand, USA and Singapore.
  • Create strategies to penetrate the market.
  • Identify what product is struggling with analytics tools and make an eff ective plan for this particular product.
  • Reporting at the end of month or year about the YOY growth took place in the specified period compared to the same. Also, what’s recommended to do next month.
  • Generate Key Insights and analyze user behaviour through the B2B or B2C websites

Performance Marketing / Analytics Lead

World Trip Deal (2023 - Present)

UAE/KSA
  • Executed 100 Google Ads campaigns at a time while optimizing as daily task.
  • Achieved lowest CPC for 0.5 AED & the best conversion rate for tourism industry by 4% on overall campaigns.
  • Increased traffic & registration for the online booking website by 20%.
  • Performed 250 Social Media Campaigns including Meta, TikTok & Snapchat into well-organized structure with average CPR, CTR by 19% & increased ROAS by 20%
  • Created all tags necessary for campaigns to track the conversions and actions via Tag Manager & Analytics.
  • Analyzing website marketing funnel to maintain lasting relationship with customer and utilized customer journey from awareness to acquisition, revenue, retention, and referral through CleverTap & Analytics

Digital Marketing Supervisor

Arab Security Group (2019 - 2023)

EG/KW/UAE
  • Developed and executed a strategic plan for the company’s digital marketing efforts.
  • Established social media guidelines for product and sales managers, ensuring a cohesive online presence while managing digital media for three business units (retail, project, and distribution channels) at a company branch in Kuwait & Egypt.
  • Managed and allocated the digital media budget monthly, covering social media platforms, email & SMS campaigns, and outsourcing partnerships, presenting to managerial levels.
  • Leaded a team of 5 members to enhance overall company presence on social media.
  • Increased the e-commerce website traffic by 40% and conversion by 5-7%

Digital Marketing Specialist

AutoData Technology (2017)

EG/UAE
  • Developed monthly plan for Facebook and Instagram (Organic + Paid) on the company 5 profiles.
  • Managed several social media pages for a urologist clinic, beauty center, CCTV System Integrator company, interior design studio & a well-known furniture shop.
  • Developed a plan and creative ideas based on the strategy on hand.
  • Reported statistics and analytics at the end of every month or at whenever the campaign has ended to each client.
  • Created engaging content and designs + Basic video editing and montage on 5 pages at once.
  • Created some printed designs i.e., brochures and flyers plus dealing with the printing presses to better understand the process and pricing of the printing field.

Advertising Coordinator (Part-Time)

Hive Advertising Agency (2014)

EG
  • Conducted marketing research and analytics for ongoing projects.
  • Developed & team-brainstormed new ideas for TV and Radio Ads.
  • Created engaging content and multiple publish it to many platforms.
  • Searched for trendy events and built my content onto them.
  • Practiced and learned photoshop, illustrator essentials.
Download CV

CLIENTS TESTIMONIALS

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Rodolfo E. Shannon

CEO & Founder

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Kenneth J. Dutton

Web Developer

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